Win Audiences with Your Words

Title : "Win Audiences with Your Words".Advice,Business,Public Speaking There you are -- standing before a new audience -- yearning to  reach each person with your ideas. How are you to do this? Gerry  Spence in his "How to Argue and Win Every Time," showed me a  vision of the possible. Enter into his world with me. Experience  the methods of this master.

  --- "Your words are your verbal fingerprints.

"They're the fingerprints of your personhood. The energy in your  phrases is an extraordinary mix of traits and talents and  experience that's unique. It's yours alone."

You start by being credible. To be credible, stand  psychologically naked before your audience. Resolute  authenticity, no trickery, pure truth -- these are your  credibility tools. "In the course of human history, truth-telling  has been designated as the highest of virtues in every culture.  This is why the credibility that results therefrom is always so  powerful."

Stand tall and proud. Walk like a matador. "The way you move is  your autobiography in motion."

  --- Use image-laden words.

"Words that do not create images should be discarded. Words that  have no intrinsic emotional or visual content ought to be  avoided. Words that are directed to the sterile, intellectual  head-place should be abandoned. Use simple words that create  pictures, words that generate feeling. Tell yourself, 'If I am  real, the right words will come.'"

Prove your points with stories. "Why is the story so powerful? It  speaks in the language form of the species. Its structure is  natural. It permits you to speak easily, openly, powerfully, from  your heart zone. It provokes interest. It is an antidote to the  doldrums. A story touches us in our tenders, in those soft,  unprotected places where our decisions are always made."

  --- "The magic, the joy of preparation:

"True preparation is not work. It is the joy of creating.  Preparation is wading into life, languishing in it, rolling in  it, embracing it, smearing it over yourself, living it. I say, go  play. Write out your ideas. Watch new ideas come popping out from  magical depths. Learn how it feels to discover, not only what  there is to know about your ideas, but also what there is to  discover about the most uniquely interesting person in the  history of mankind -- namely, you."

Let your words be "powered by your stories. Make them rich with  the emotional commitment of a person who cares. Tune in to the  power of the heart zone. Tell me how it was! How it is! Make me  see it! Make me feel it! Make me understand! Make me care! If I  cannot care, I cannot make anyone else care."

  --- "Action, not abstraction:

  Stick with the action. Avoid the abstraction. The power of the  story is in its ability to create action and to avoid  abstraction."

  --- "Charisma:

Charisma is energy, energy from the heart zone. Charisma occurs  when your feelings are transferred in their purest form to the  audience. Charisma is not diluted feelings. It is not disguised.  It is raw feeling. Charisma is the passing of our pure energy,  our pure passion, to the audience."

--- "Open the floodgates:

Focus on your feelings. Feel your feelings. Feel your passion for  your ideas. Feel the fervor that comes steaming up. Feel the love  that caresses. Feet the joy! Let your feelings run free."

  I recommend that -- if you choose to be a consummate speaker --  you buy this book. It includes many more powerful and poignant  ideas. Any bookstore can get it for you. The publisher is St.  Martin's Press, N.Y. ISBN# 0-312-11827-9.

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It is not my custom to use this space to share others' words with  you. And these words touched me so deeply, I just had to. Would  you like 2000 of my words...FREE? SUCCESSAYS, Part One, includes  How to be a genius on the platform. Simply send me your SASE.  Send it to Burt Dubin, 1 Speaking Success Road, Kingman AZ  86402-6543. I'll gladly send you this inspiring piece at no  charge. (From outside USA, send only a U.S. dollar bill to cover  s/h.)

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© Burt Dubin.  Burt Dubin is author of "The Speaking Success System," an unusually effective mentoring program to help speakers reach their career goals faster.
Get your complimentary 7 part e-course on how to succeed faster as a paid speaker plus Burt’s Speaking Biz Strategies Letter at: from www.burtdubin.com/bonus.html>  Contact Burt at: (928) 753-7546 or 1-800-321-1225 Fax928) 753-7554  e-mail Burt at: burtdubin@citlink.net